Cadbury's Step Up to Gluten Free

The health of my grand daughter urgently needs the recognition within our society that named gluten free products are vital for her health - she is sick within an hour of eating a product with gluten and the implications are long term. From a more general business perspective, I would suggest that there are a wide range of benefits for companies if they recognize the advantage of having named Gluten Free products, ie., the obvious people who need to be gluten free AND the percentage of people who are making gluten free choices because it makes them feel better. So I would suggest that providers take advantage of the potential purchasers, ie those who need gluten free products, those who choose/prefer gluten free products and those who just like a great product and don't give a hoot about the ingredients.